Research and Planning - Creative Brief of Advert

 

 

Research and Planning - Digipak Analysis of Conventions

Analysis of Digipaks

Purpose: The intended purpose for a Digipak is to highlight the tracklist of the artist as well as help promote the album. It is used to create a relationship between the artist and the audience. If done well, the album can become a collectors item.


General Conventions:

-Tracklist
-Album Name
-Production Company
-Parental Advisory (if needed)
-Institution
-Artist Name
-Artist as Star Image

Analysis of Michael Buble Digipak

This analysis was done by Sean.


Analysis of Robbie Williams Digipak

This was done by Chloe.


Analysis of Frank Sinatra Digipak

This was done by Darhyl.

Common conventions within the Digipaks analysed were:

-black and white
-image as star
-masculine jazzy colours
-always in suits
-classic typography

From analysing the existing Digipaks I will now include:

-Dark classic colours to promote a jazzy feel
-Have our star dressed in smart attire i.e. a suit and tie.
-Include italic/olden typography to connote the outlook of the album
-Have the star image of on the front cover of the Digipak where his face is clearly shown in order for the audience to identify with him.

In conclusion, this work has been helpful because it has allowed my group and I to further understand what needs to go into a Digipak. We have also gathered knowledge on what is conventional for our Genre - Jazz.