Research and Planning - Creative Brief of Advert

 

 

Research and Planning: Advert Information

Advert Information

This post is a description of what will be included in the advert. The advert is used to highlight all the key information about the album and where it can be downloaded/purchased from.

The key singles on the album are:


-Tuesday Night
-Karma
-Atmosphere
-Dusty Memories

 Release Date: January 27th 2015

Where To Download: 

The album 'Belong to the City' will be of availability on online music sites such as 

-Spotify 
-iTunes
-Amazon



The type of typography used for this advert will be a modern italic format, we want the font to be bold enough to stand out from the image so that it can be easily interpreted by the audience. 



The name of the album will be 'Belong to the City'. This was chosen as it is an effective adjective used to describe the artist's connection to his beloved city and why he upholds it so high. 



The album does not include explicit content which is why there will not be a label notifying the audience of this prior their purchase.



Main Image: This will be of the star to enhance his star image and make sure the audience know that this is his advert and album. However, there will be shots of the featuring artist too.



Colour Scheme: The colour scheme for this advert will include very masculine and olden colours such as: grey, white, black etc.

Conclusion 

From this post I have learnt the fundamental factors that are to be included when producing an advert for an album. These are factors that I will later take into consideration when creating the advert. I now know how to appeal to the given audience in a conventional and professional manner. 

Research and Planning Advert: Drafts of Advert

Drafts of Advert

As a collective, my group and I had many theories for how we wanted our final advert to look. The drafting process has been beneficial to the group due to us being able to brainstorm ideas for how the advert could be most conventional and really reflect our music video. After many discussions, we created two drafts showcasing ideas and improvements for the final advert.


Draft 1:

What went well?

-image is good as artist is represented well, but do not duplicate images as this is used in the digipak.
-good colour scheme to the product which works well to the first draft of the digipak
-iconography selected well



Even better if?
-change some of the typography (too similar and not enough variety)
- key information missing that I need to include (release date)
-more download icons

Draft 2

What went well?

- image works well to enhance the star persona

-more relevant details added

-the design looks more consistent now

Even better if?

-need speechmarks around key singles

-think about the wording of your key singles

-layout needs a little work to integrate text and images more

-release date needs to be added

Overall our final advert will include all the improvements we discussed  in hope to create the best version of the final advert possible. In particular I will need to think about my layout and typography.



Research and Planning - Analysing Advert



Advert Conventions

Purpose:

The main purpose of an advert is to inform people on a new product that is being introduced into the market. An advert attempts to persuade people to buy into these products.

Conventions of an Advert:

-Graphics
-Limited Use Of Words
-Colour Scheme
-Artist Name/Title
-Release/Tour Dates
-Album Release Date


Analysis Of Two Similar Adverts




'Drake - Club Paradise Tour Advert Cover'


In this advert cover we are shown an image of the artist sitting down on which looks like a rich fabricated sofa. This is used to show the graphics and image of the artist, this will help to attract Drake's audience as they will immediately be drawn to his specific facial features. The artist name and tour title are also located at the top in a larger font which will help attract eye attention for his fans to know that he is trying to advertise his 'Club Paradise Tour'. It is written a bold font which can connote the characteristics of Drake to be very confident and assertive to get himself popular. The colour schemes are colours such as gold, brown and black.
These colours connote a rich, lavish outlook on the advert which can also be used to represent the artists lifestyle and wealth. Additional artists are shown below the image of the artist to not draw the attention away from the main act which is himself and also key dates and information are placed at the bottom so that fans will know where to purchase their tour tickets.

What I will include:

-Album title
-Artist Name
-Conventional typography
-Use of dark and grey scale type colours to relate to similar artists
-Urban locations that connote jazz type outlooks i.e. graffiti walls, docks etc.
-Key singles on the album
-Tour dates
-Downloadable content links
-Official website


Conclusion

In conclusion, I will use the conventions when creating an advert for my artist as I now the powerful implications in can have on my artist such as: colour schemes, graphics, limited texts, release/tour dates etc. This will help to gain my artist the recognition from their fans as well as other future fans. My artist will be able to organise tour dates and also release their up and coming album 'Belong To The City'. I will use low key colours in my advert as I feel they help to describe and illustrate my artists' persona in an effective and cool way. I will make sure to include additional information so that location by fans will be easy.