Tuesday, 24 February 2015

Research and Planning Advert: Drafts of Advert

Drafts of Advert
As a collective, my group and I had many theories for how we wanted our final advert to look. The drafting process has been beneficial to the group due to us being able to brainstorm ideas for how the advert could be most conventional and really reflect our music video. After many discussions, we created two drafts showcasing ideas and improvements for the final advert.


Draft 1:




What went well?
-image is good as artist is represented well, but do not duplicate images as this is used in the digipak.
-good colour scheme to the product which works well to the first draft of the digipak
-iconography selected well



Even better if?
-change some of the typography (too similar and not enough variety)
- key information missing that I need to include (release date)
-more download icons



Draft 2






What went well?
- image works well to enhance the star persona
-more relevant details added
-the design looks more consistent now
Even better if?
-need speechmarks around key singles
-think about the wording of your key singles
-layout needs a little work to integrate text and images more
-release date needs to be added

Overall our final advert will include all the improvements we discussed  in hope to create the best version of the final advert possible. In particular I will need to think about my layout and typography.



1 comment:

  1. This post shows good evidence of drafting your ancillary products and some critical insight too.

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