QUESTIONNAIRE
Introduction
Within my group it was our duty to develop an idea for the music video, we also carried out some research into each idea, genre and potential audience. To find accurate results we decided to create a questionnaire with questions that are tailored to finding out target audience expectations and desires of our video idea.
Questionnaire
I handed my questionnaire to 20 people of mixed gender who liked the Neo-Soul/Jazz genre of music. This is because they are best suited to giving me potential ideas of conventions and narrative so they would be the perfect demographic for my music video ideas. The 20 people will age vary from 15-25 due to what concept the video follows it will again be best suited and most relate able to this age group.
*second sheet could not be attached*
"Which setting would you most like to see a Jazz music video set in?"
-A run-down street | |
-A bar | |
-Casino | |
-Performance Hall | |
-Studio | |
The majority vote was a casino and studio so I will look to include these in my video.
"What types of iconography would you expect to see within a Jazz music video?"
-Alcohol | |
-Cigars | |
-Playing Cards | |
-Instruments | |
-Microphones | |
-Stages | |
The audience could pick 2 of their preferred ideas. Cigars, alcohol and playing cards were the top choice so if we create the Jazz video, I will use these to reflect the genre.
"If you could suggest a typical costume for a Jazz artist, what would it include?"
-Long trench coats/jackets | |
-Black and White Suits | |
- Top hats | |
The majority vote was the black and white suits and long trech coats so my artist will wear these. This is good as this was also my preferred choice to include both as it reflects the genre well.
"In a typical music video such as "Follow" would you expect the interaction between characters to be relaxed and joyful or serious and dominant?
________________________________________________________________
Most people chose relaxed and joyful so this is how my characters will behave.
"What would you suggest the essential lighting for a Jazz music video to be set in?
-High Key | |
-Low Key | |
-Natural Key | |
Most people said natural and high key so I will do this to glamourise the star appeal.
"Should we introduce other characters into the music video or keep it to the one friend?"
-Other characters? | |
-Just the one friend? | |
Most people said other characters and I feel this is important to do so also to show his cool persona.
"Should we increase the sex appeal within the star's persona or keep it moderately clean and collected?"
-Increase sex appeal | |
-Keep it clean and collected | |
Majority vote was increase sex appeal so I will do that, but have to think closely about how I will illustrate this idea.
"Should the visuals compliment the lyrics or should we keep a simple concept to the video?"
-Compliment each other | |
-Keep it to concept standard | |
This was a 50/50 split vote so I will include both ideas and this will be good to increase variety in my video idea.
GRAPHS
From this graph I have gathered that there is in fact a target market for my music video. This is due to the results given displaying that there is a lot of people watching music videos within a 7 day week.
From this graph I have gathered that it would be best to post my music video on YouTube as it is clearly the most used online site for watching music videos.
From this graph I have discovered that It would be best to make my music video concept based.
From this graph it allowed me to know that the best iconography for my music video would be alcohol, cigars and playing cards
From this graph it allowed me to chose the outfit for my music video to be long trench coats/jackets with a black and white suits
From this graph I was able to suggest that the essential lighting for my jazz music video should be set in natural to high key lighting
Conclusion
Creating this questionnaire has been beneficial to my planning because it has allowed me to locate the target audience that my music video will be perfect for. This will increase the chances of success and good ratings for my video.
I will feedback to my group my results in the form of a graph so it is easy to interpret and understand.
some good planning into your audience here.
ReplyDeleteState how these graphs have helped you make informed decisions.
Better now that you have included how they have helped you make decisions.
ReplyDelete