I had to plan the editing techniques that I will use in my music video so it will help me during the editing stages. In particular, when choosing editing ideas, I had to think about the thoughts of Goodwin who stated that 'editing should be in time with the pace of the song' and 'editing should match the lyrics.
Some of my editing choices:
What: a transition where I introduce my single title. This will look old school, almost like the Charlie Chaplin videos.
When: at the start of the music video
Why: suits the sounds of the music and allows us to use an intertexual reference.
What: fade to black
When: at the start of the video to introduce the artist and the various locations he is in
Why: to show he has a strong presence in and around town. Some of these images will be of him alone, and some will be with friends.
What: A flash to white
When: During the middle of the video
Why: to show him reminiscing about the good times he has shared with his friend to create a nostalgic feel to the video
What: an overlay
When: when the artist is singing, and the overlay will show him also dancing in the background
Why: this will show the multi-talent of my artist so the audience will admire him and this will enhance his star image.
What: cross dissolve
When: throughout the video to show different narrative/performance from the artist
Why: this is because from my research into videos like Westlife's 'Smile' video I noticed they used a lot of these to make the visuals flow and change in a relaxed manner.
What: fade to black which are prolonged
When: towards the end of the video
Why: music slows down at the end and this will be emphasised with the pace of editing to end to a calm feeling note. It will create a sense of satisfaction to what the audience see.
This editing has been beneficial as it will save me time in the editing room if I have a general idea of what I want to portray.
