Planning: Audience Category

Audience Category

 

 

 

Audience for ‘Follow’ by Sean De La Rose

It is important to know about audiences when creating a music video because if we know who are audience are, we are more likely to know how to appeal to them through the use of conventions. If we identify our audience correctly then it allows us to pick conventions like themes, locations etc that we will use in our music video. It will also allow me to create the right artist representation as I will know to make his similar to the audience. 

My audience:

Age: 12-40+ as it is modern day Jazz  

Gender: both genders 

Race: All ethnicities 
 
Audience category: B-E. I think this song has the potential to appeal to a diverse audience because of the style of the song. 

Income bracket/status: medium to low. Again, can potentially appeal to a large audience.  

Hobbies and interests: going out, relaxing and socialising with friends, dancing, drinking, playing cards

Audience reaction to my video:
I want my audience to respond to this video by ‘audience engagement’ where the audience will be able to read into the message and style of the video. The activities like playing cards and drinking might appeal more to the male audience though. They should have ‘audience expectations’ of the video where they can pre-empt ideas from the genre. Finally, I also want ‘audience engagement’ as I want them to feel connected with my artist and the themes in the music video. 

Why have you identified this group as your target audience?
I have picked such a diverse and wide target audience as I think this song is so mellow that it has the potential to appeal to so many people. It sounds like an old song, following the Jazz genre, but it is sung by a young male therefore I feel like younger people will like it too. The video will express mature and young themes like relaxing with friends and dancing which will appeal to a wide audience.