Research: Media Institutions

Media Institutions

Introduction: What are media institutions?

Music video institutions are companies who help produce and fund music videos for signed artists/bands . They provide many benefits for these artists such as money , promotions etc. 

There are many within the industry therefore choice for the artists are high, however there are four that lead the music industry who I would imagine would be first choice and they are:

EMI:

• One of the world's leading music companies
• International institution
• Own labels such as Angel, Astralwerks, Blue Note, Capital, Capital Latin etc.
• An example of artists signed to EMI are Katy Perry, Snoop Dogg and Coldplay.

Sony Entertainment:



• Provides music labels for international superstars
• Formerly known as Sony BMG Music Entertainment and changed it's name to Sony Music in Oct, 2008.
• It offers hip hop, country, classical, gospel, pop and rock recording labels.
• An example of artists signed to Sony Music are Chris Brown, Beyoncé and Willow Smith.

Universal Music Group (UMG)

• Is the official world's largest music content company
• Helps to discover and develop recording artists and market their music worldwide
• Examples of artists signed to UMG are Nicki Minaj Cheryl Cole and Busta Rhymes

Warner Music Group

• Not as popular as the rest however is still an international institution
• Record labels include Asylum, Atlantic, Cordless, East West, Elektra etc.
• Helps artists achieve long term creative and financial success by providing consumers with the highest quality music content available
• Examples are Paramore, Bruno Mars, and Kid Rock

Conclusion:

In conclusion, for my media project if I had to choose out of the following institutions I would pick UMG. This is because I feel that they are very good at discovering and developing recording artists. Also, they have a wide amounts of formats and platforms to market and promotes aritsts music.