Research: Purpose Of A Music Video

Purpose Of A Music Video?

The definition of a music video is a short visual film which is created to match the pace of an artists song. The purpose of music videos are to help promote an artists single, entirely making them more popular to their audience. For example, Chris Brown's latest music video craze to the hit single "Loyal".

The classic conventions of a music video are that they are:

Visually stylish - this includes the common conventions within Mise En Scene to create a more artistic video.

Rhythmic - this means that the music video will tend to match the pace of the song, this involves the parts of the song such as; chorus, bridge etc.

Experimental - this is the conventional use of camera editing. This allows a video to look more effective and hold more meaning and significance to an audience.

Conspicuous Lighting and Cinematography - This will help to increase the popularity of the video, thus making it more appealing to its target audience. With the use of various shots and range of lighting techniques this will make the video more entertaining boosting it's success.

Focus on the artist - This is done by using close up shots to make the artist look more identifiable and popular.

Mix between narrative and performance - This is when a music video contains a storyline but still has the artist performing the song. This allows the artist to seem more in depth with the use of a storyline whilst also performing their song 

Schoolboy Q - Man Of The Year

 This music video is a clear example of how all the conventions mentioned above are formed in a music video. Schoolboy Q thus made a large revenue from this music video and was the main cause of his career boost into the mainstream hip hop industry.

Synergy

Synergy is the strategy of synchronising and actively forging connections between directly related areas of entertainment for an overall outcome. Synergy plays a massive part within music videos as it is what allows a music video to be attracted to by an audience therefore giving it success.

Audiences Impact

The audience also play a big part within music videos as it is the audience who are left to watch these videos of our favourite artists and decide on whether they deserve success and further on ratings.

Technological Advancements

With technology advancing year by year, the future of music videos is very bright. Music videos are now filmed using the latest high definition cameras and are directed by famous directors who put time and effort in these videos which are now being made into short films for the audiences approval and excitement.

The use of a director help to create an interesting narrative around an artist single which can then be used by others such as; commercials, blockbuster films etc.


 Rudimental - Not Giving In

This music video displays how synergy and technological advancements can assist to make an amazing music video. The use of cinematography is backed up with high quality technology and equipment to give the narrative, directed by Josh Cole a deserving outcome.

Conclusion

In conclusion, music videos are necessary for higher success for the singles of our day and age. They have the potential to make an artist look more attractive, sound more attractive and ultimately implement a successful career.

Also the more technological advancements we have, the better future music videos we will see developed, making music videos a key way for artists to succeed in their field.

END