Research: Goodwin's Theory

Goodwin's Theory

Introduction

Goodwin's theory states that all successful music videos are successful due to following a simple 8 point structure. This structure includes 8 key aspects that are said to be essential in creating a good music video.



Goodwin's 8 Key Aspects:


1. Genre Characteristics e.g. hip hop videos include flashy cars, money and women

Snoop Dogg 



2. Relationship between lyrics and visuals e.g. lyrics have to match what being seen.

Schoolboy Q - Man Of The Year



3. Relationship between music and visuals e.g. visuals show a connection to the music

50 cent - Candy Shop 



4. Star image motifs e.g. includes many close ups, by record label to increase popularity.

Chris Brown - Loyal 



5. Notion of looking e.g. "predatorial" treatment of the female body, objectifying

Nicki Minaj - Anaconda



6. Performance, Narrative or Concept Based? e.g. styling of the video

Ciara - Like A Boy





7. Intertextual references e.g. direct links to other films, icons or known moments in life.

Eminem - The Real Slim Shady



8. Technical Elements e.g. mise en scene, cinematography, editing and sound.

Rudimental - Not Giving In

To prove Goodwin's theory correct, I have used it to analyse a video clip widely known within the music industry.


'Will Smith - Miami' Music Video Analysis

*i will include another music video & picture of analysis*

Conclusion

In conclusion, from the analysis I have made on the following videos, my music video should contain close ups of the artist and intertextual references. The pace of my editing should also match the pace of the music. It should also use visuals to illustrate or amplify meaning. Lastly, if I should make it performance based, it should make the narrative clear for the audience to comprehend.