Research: Star Image In Music Videos

Star Image In

Music Videos

Introduction

What is star image?

Star image is the way an artist is presented to an audience. The most effective way to do this is through music videos as this can reach a mainstream and international audience. An artists star image can shaped by the media institution in order to present a particular type of image to audience that they believe will be economical and successful. Star image is vitally important for all artists in the industry however this can be presented in various ways dependant on genre, age and attitudes of the artist.

How can a music video boost an artist's career?

- Help boost an artist image within the industry 
- Helps display other talents they possess
- Chance to show an artists personality 
- Increase income

 Case Study

I have conducted a case study on Kylie Minogue tracking her developing change as an artist/icon from the 80's, which is when she became relevant till the present 2014 where she remains affiliated in the industry.

80's 

- Within the 80's, when kylie started her career, her audience were teenage girls aged 10-13 year olds 
- She was regarded as innocent girl with curly hair and not much make up 

90's 

- During this time she became more glamorous, and more attractive to the opposite sex
- She then started to include choreographed routines in her music videos

2000's 

- Within this 2000's she had a attributed a wider male audience based on her appearance being more sexy and daring, showing a lot more skin when dancing. 
- She also developed the idea within her fans that it was okay to be flirty with males as well as being strong and independent. 

2014 onwards

-Now Kylie's audience have become young adults and her music has become very popular in clubs
- She is still sexual but maintains this in an aggressive and intimidating way
- Lastly her dance routines have included more back up dancers and the style of it was less sexy than before.  


Few more examples of some stars and their image on the audience/industry 

- Katy Perry used to a young girl in her church choir but since becoming an icon in the industry her image has changed rapidly. 

- Justin Timberlake used to be a children's TV star known for his role on 'Mickey Mouse Clubhouse' but his image has also sky rocketed since then into the artist he is now.





- Cheryl Cole change has been very beneficial as she used to be a very 'chavy' girl who lived on an Estate and didn't have much into now being known as the UK's sweetheart. 





Political Reasons, Moral Reasons and Social Reasons

Artists who include politics within their music videos in order to portray an issue are: 

- Kanye West 
- George Michael 

Artists who include morals within their music videos in order to display their beliefs are: 

- Michael Jackson 
- John Lennon 

Artists who include social qualities in their music videos in order to reveal their identity are:

- Drake
- The Saturdays 

Conclusion

In conclusion star image plays a very important part within an artists career. It is what makes an artists remain mediocre or become relevant and iconic. I plan to represent my star as an iconic and this is because it will allow the audience to see my artists personality clearly and also display their other talents. This will help gain more audience recognition and success.